Brand Style Guide

Brand assets & design guidelines to work with our identity

BRAND VISUALS

01.Logos

Glyph & Wordmark

Our logo includes both the glyph and wordmark. Please be sure each element is spaced correctly. 

The Gemini Fish is our glyph, the face of our brand. Together with our strong wordmark they are our most recognizable brand assets.

The preferred approach is to use the Gemini Fish glyph by itself, unlocked from the wordmark. This allows flexibility to present it with greater prominence while maintaining an iconic symbol that is easily recognizable as The Pool.

CLEAR SPACING

Our Wordmark is to be used when explicit mention of the brand is needed and for new audiences. This logo lives on our website, our spaces, merch, and is the anchor for the location tag. It is simple, bold, and approachable—like us.

HORIZONTAL LOCKUP

STACKED LOCKUP

BRAND VISUALS

02.Typography

Our typography is a wide and modern san-serif typeface. It was selected to pair nicely with the core brand as the location tag. The entire family can be used for all communications. It was designed to maximize its impact across all applications while keeping it easy to read, ownable, and non-competing with the wordmark.

MONTSERRAT REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz-1234567890

MONTSERRAT BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz-1234567890

TYPE SCALE

The typographic scale for our website has different weights and styles to lay out responsive compositions for both desktop and mobile, as well as supporting our brand narrative, voice, and tone. Feel free to play with scale and different weight juxtapositions to create visual interest.

8PX SYSTEM

The scale is based on an 8px system, where the type is largely divisible by 8. This mathematical approach to typography allows for clean relationships between headers, sub-heads, and body copy. When it comes to smaller sizes, the system is a little looser to allow for precise type specifications.

56/62PX - HEADER ONE

Marbella’s Premier Coworking & Business Hub

16/24PX - PARAGRAPH

The Pool Marbella is a coworking space and business hub offering professional working environments for teams and individuals. Our focus is on comfortable work spaces, convenient amenities and engaging events to build and support our community.

BRAND VISUALS

03.Colors

Ebony and Dust are our main brand colors and should be used in whatever you create. Olive Green is the primary accent color and can be used with any other brand color to add dimension, depth, and highlight. Fin Blue and Sand extend the palette for variety and theme-specific applications.

  • EBONY

    #333335

  • OLIVE GREEN

    #3C443B

  • FIN BLUE

    #525C62

  • DUST

    #ADA092

  • SAND

    #D4CDBD

  • BONE

    #F2EEEB

BRAND VISUALS

04.Tone of Voice

Tone of voice

Our tone of voice provides a set of core elements to define quality writing across all touchpoints, as well as supporting elements to convey the best of our brand personality to the world.

It is designed to serve as an umbrella that informs and unites style guides for our spaces, teams and social media presence. Voice and tone express a brand’s essence, signaling who we are and what we stand for. They create the feeling: “That sounds like The Pool.” And they let us show up in the world as the innovation hub and work space company that we are.

We are Impact-driven Optimists

Bold enough to believe, practical enough to make it happen.

Creative

An imaginative approach to existing work spaces.

Impact

Positive change driven by forward-looking solutions.

Open

The passion to care, the willingness to be flexible.

Tone Bar

If you’re trying to help The Pool customers understand our product or put our talent at ease, use a MILD tone. The writing should feel concise, and clear. No need to exaggerate or be over the top, the product speaks for itself.

But, if you’re trying to make readers feel something or tap into our personality, BOLD it is. The words should be colorful and expressive. Bonus points if they click on it.

MILD SIGNAGE

Open until 2am

The Pool lounge area has now extended summer hours until 2am.

BOLD STATEMENT

Dive Deep into AI!

An eye-opening session on the perilous future of A.I. by Juma Kumanina.

BRAND VISUALS

04.Photography & Video

We have an ever-expanding collection of event and location photos and videos. Please fill out the form below to make a specific request and we’ll get back to you.